Guangzhou Jinyi Media Corporation Ltd., owner of Jinyi Cinemas, one of the largest cinema circuits in China, and Dolby Laboratories, Inc. today announced a partnership to extend spectacular Dolby experiences to more moviegoers in China.
With the partnership, Jinyi plans to open 20 Dolby Cinema locations in China in the following four years. Jinyi is also committed to deploying 630 Dolby digital cinema systems in China, including Dolby Integrated Media Servers, Dolby cinema audio processors, Dolby Multichannel Amplifiers, and SLS Cinema Series Speaker Systems.
“Our partnership with Jinyi marks a significant milestone as we strive to extend spectacular Dolby experiences to more moviegoers in China and around the world,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “Dolby’s long-term commitment is to support the cinema industry through quality and innovation around the globe.”
“Dolby represents premium quality and experience in cinemas. We are excited to upgrade our overall cinema experiences with Dolby and meet the growing demand of our moviegoers on higher-quality experiences,” said Leo Li, CEO, Guangzhou Jinyi Media Corporation Ltd. “With Dolby Cinema, we will offer the most advanced moviegoing experience and we look forward to elevating the presentation quality and the listening experience in our existing and new auditoriums with Dolby’s latest innovations in digital cinema imaging and audio.”
Dolby offers a full range of audio, imaging, accessibility and content management solutions designed to give moviegoers the most spectacular, fully immersive cinema experience available to date.
As Dolby’s most advanced cinema offering, Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie’s world.
Dolby Atmos sound technology moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.