Las Vegas: UFO Moviez India Limited (UFO) , India’s largest cinema integrator, announced an exclusive tie-up with China Film Group for their Hollywood-approved Premium Large Screen Format (PLF) – CINITY , for the Indian market.

Said Tony Zhang, CEO from China Film Technology, “ CINITY creatively integrates in a Premium Large Screen Format, the best qualities of cinema technology today, namely, 4K resolution, 3D, high brightness, high frame rate (HFR), high dynamic range (HDR), a wide colour gamut, and immersive sound. CINITY is committed to advancing innovation in film technology and promoting the deep integration and continuous innovation of film and technology. It continuously pushes forward the technological progress and product R&D of high-format films, improves the related industry chain, and drives quality upgrades across the industry through technology. It endeavours to render directors' creative intentions with greater detail and evoke emotional resonance with audiences. By reinforcing a differentiated experience from television and streaming platforms, it redefines entertainment lifestyles to draw more people to theatres for an unparalleled sense of enjoyment and fulfilment.”

Rajesh Mishra – Executive Director - UFO MOVIEZ said, “Cinema viewing habits are evolving along with the film-making patterns to cater to the changing audience tastes and sensibilities. Viewers are looking towards technologies and formats that give them a larger-than-life experience, especially in the case of films in Premium Large screen Formats. Cinity’s PLF will provide a platform to Indian exhibitors looking to provide a Premium Large Screen experience in line with the best of industry standards for cinegoers to experience cinema in its truest form on a grand scale and unmatched quality. We are excited to bring this leading technology to India to cater to the growing demand for Premium Large Screen Format. UFO, in association with Cinity, will bring in the best Hollywood films as well as Indian films in Cinity Format by setting up a laboratory in India.