Vista Group International Ltd. welcomed Marcus Theatres as a customer of Vista Group company Vista Entertainment Solutions with the signing of a new long-term agreement. Currently, with 68 sites and 890 screens across eight states, Marcus Theatres is the fourth-largest theatre circuit in the United States. Marcus Theatres recently announced an agreement to acquire the assets of Movie Tavern, increasing its footprint to 90 locations, 1,098 screens and 17 states upon the completion of the transaction. The Vista Cinema and Marcus Theatres teams will partner on Vista’s products across the entire circuit, beginning immediately.
Vista Cinema offers a diverse cinema-management product ranging from box office ticketing and concessions point of sale to corporate dashboards, analysis and reporting, to loyalty solutions and white-label web and mobile applications. Marcus Theatres has licensed numerous modules under an enterprise agreement and intends to fully utilize Vista’s end-to-end suite with the goals of improving customer offerings and creating efficiencies throughout their business. Included is Vista’s new cloud-based Cinema Manager product, which enables theatre managers’ mobility and provides them with all they need to streamline their working day and that of their cinema staff.
In conjunction with the signing of the Vista Cinema agreement, Marcus Theatres has agreed to an extension with Movio, also a Vista Group company, to license the full suite of cinema products for a further 36 months, including Movio’s latest innovation, Dynamic Content. “Partnering with Marcus Theatres is an inspiration for us,” says Leon Newnham, chief executive of Vista Cinema. “Across all our Vista Group businesses we’re committed to reimagining the future of cinema-management technology and to continue designing and execution solutions that exceed the needs and wants of both exhibitors and moviegoers. Our partnership with Marcus Theatres is an additional incentive to continue to deliver on our promises and consolidate our reputation as an innovator.”
“Vista is the industry leader, consistently moving their product forward for exhibition in unprecedented, innovative ways,” says Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “With strong market share and product leadership, Vista understands how to support cinema exhibition. Marcus Theatres and Vista are better together, enabling us to make our cinema experience even more memorable.”