At CineEurope 2018, Sony Digital Cinema 4K returned to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation. The company showcased how solutions like its HDR-ready phosphor laser light source projector, the SRX-R815, are empowering exhibitors to deliver state-of-the-art viewing for today, and tomorrow at the event. “Sony has long been re-defining the cinema experience with our range of technologies, services and support that empower customers to enhance the cinema experience, and we’re back at CineEurope to show there’s more to experience with Sony,” explained Oliver Pasch, Sales Director of Sony’s theatrical exhibition division.
“While the European adoption of laser and availability of 4K content has continued to gain pace, there is a reality that not all lasers are created equally. Our HDR-ready 4K laser Phosphor projectors offer an industry-leading 10,000:1 contrast ratio at all brightness levels, so there is no compromise for enhanced contrast ratio only at lower brightness levels, as well as efficient, lamp-free operation with over 35,000 hours of high-performance use. Offering true 4K images with a generous 15,000 lumen brightness, it’s HDR-ready and combines outstandingly crisp, high-contrast images with the quality, reliability and low-maintenance of laser,” Pasch continued.
Appetite and momentum behind Sony’s laser offering in Europe is continuing as customers reap the benefits of high-quality, low-maintenance projection. In Germany, Cinecitta’ Nürnberg, one of Europe’s largest and most technically-advanced multiplexes has invested in two SRX-R815DS dual 4K laser projection systems. Cineplex Münster has installed a single SRX-815DS system and meanwhile, CineSpace has also selected Sony’s phosphor laser projector for its luxurious Waterfront complex in Bremen, Germany. Multiplex operator Cinéplanet has, in April, installed France’s first SRX-R815DS to bring every last drop of cinema magic direct to their audiences. At CineEurope, Sony demonstrated the spectacular picture quality of its acclaimed HDR-ready SRX-R815P 4K laser projector on the booth and in Room 134 where tradeshow delegates can experience incredible cinematic projection with market-leading contrast. Additionally, EclairColor also had unveiled their HDR color technology on a dual Sony SRX-R515DS system at Cinesa Diagonal Mar cinema, highlighting striking image quality in lifelike and immersive 4K.