Sony Electronics Inc. is introducing Sony Digital Cinema, the company’s experiential premium large-format (PLF) movie theatre auditorium. Working in conjunction with state-of-the-art movie theatre company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019. Sony Digital Cinema is a new experience for PLF theatres that includes Sony’s industry-leading dual laser projection system- which provides exceptional picture quality and immersion- along with powerful sound and luxury reclining seats. The auditoriums’ high-contrast projection systems authentically bring filmmakers’ stories and vision to life with a vibrancy that matches their original intent.

As audiences demand unforgettable theatrical experiences, Sony Digital Cinema auditoriums provide a way to visually and emotionally connect and engage fans with big screen stories. The first location, at Galaxy Theatre’s deluxe Boulevard Mall site, will be the largest auditorium in the Las Vegas market, further enhancing Galaxy’s distinction as the Best Movie Theatre in Las Vegas, according to Las Vegas Weekly and Las Vegas Review-Journal. “This location in Las Vegas is the first in what will be a nationwide rollout of Sony Digital Cinema experiences, which will drive audiences to the movies,” said Bob Raposo, head of cinema at Sony Electronics. “Sony has the capability and tools to be involved in every aspect of a film, from capture, workflow and post-production, to film production and distribution, and experiential theatre solutions. We are uniquely positioned to understand and develop products that directly impact and elevate cinemas and their audiences.”

“We strategically chose Las Vegas, a city synonymous with world-class entertainment, for the launch of our new Sony Digital Cinema auditorium at Galaxy Theatres,” explained
Rafe Cohen, president of Galaxy Theatres. “We strive to exceed customers’ expectations of a best-in-class theatrical destination, from the concessions and the seating to the technology. We turned to Sony, a company known for quality and excellence, to create a first of its kind Sony Digital Cinema auditorium that is sure to make our Boulevard Mall location a destination for those seeking the best cinematic experience on every level. “For more than a decade, Sony has been working with many of the world’s biggest and most prestigious theatre chains, as well as small independent circuits and art house cinemas to provide exceptional products, service and support that re-invent the movie-going experience and robust offerings include 4K, laser, lamp, HDR, 2D and 3D projection technology options. Sony solutions provide the flexibility requested by theatres, and the superb image quality and natural colour reproduction that enhances audience engagement.