Severtson Announces New Microperf Options for Folded Cinema Projection Screens; Featured At Expocine 2016

Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theatre markets, has announced that new microperf options are now available for its folded SeVision 3D GX line of cinema projection screens. The line will be featured during ExpoCine 2016, held in São Paulo, Brazil from Nov. 16-18 at the Convention Center Frei Mug.

“Our new folded shipping method now makes international distribution of our industry-acclaimed S?Vision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and sliver screens, we now also offer the immensely popular microperf option to the folded SeVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.” According to Severtson, microperf offers multiple benefits versus standard perforation screens, such as seven percent open space against the traditional 4.5 percent open space. He added that microperf is also the perfect solution for 4k, 8k, 12k and even higher projection resolutions as these technologies becomes available in the future.

“Microperf is becoming the industry standard and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “This option is now the screen of choice for high-end, premier theatres and cinema chains. The Severtson microperf viewing surface practically eliminates moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”

Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.

“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”

The new cinema screen price estimator is now live and available for Severtson’s dealer base via its website as well as a mobile app for Apple iOS and Android Smartphones.  Once the dealer is registered with an account and granted access to the website, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.

Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SeVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. “Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theatres and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging… especially when a theatre is in a unique structure, such as a high-rise or multi-story theatre complex,” added Maxwell.

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