PVR Cinemas, a pioneer in the movie and entertainment space in India, is adding yet another innovation by introducing Japanese food to all its Gold Class cinemas across the country. Always ahead of the trend, PVR has, over the years, placed a distinct emphasis on its F&B offering, recognizing cinema viewers needs to make the entire movie-going experience an all-encompassing one, be it a film, delicious snacks, gourmet popcorns or chilled drinks. The focus is on making the experience of watching a movie a fun, holistic one.
Japanese cuisine has had a tremendous takeoff in India; once considered unfamiliar and inaccessible, it has become food that is consumed regularly by Indian consumers. The reason behind the popularity of Japanese food is that it is created from fresh, seasonal ingredients, be it meat or vegetables or fish. Japanese food is pleasing to the eye, and is also served in a distinctive style. Always the preserve of expensive restaurants in five-star hotels, Japanese food will be available at affordable prices at PVR’s Gold Class cinemas.
PVR’s vision of enhancing its F&B offering is driven by the noted Chef Yutaka Saito, who after setting up famous Japanese restaurants across the globe, is for the first time developing menus exclusively for cinemas. This is an innovation unique to PVR cinemas and establishes the company’s customer focus.
On this development, Mr Renaud Palliere, CEO- International Development, PVR Ltd, said, “Movies and food go hand-in-hand and food and beverages (F&B) are a great attraction for the audience. Today’s generation is independent and is keen to experiment with food while watching movies. Thus F&B in cinemas provides a huge support to multiplexes.”
He further added, “Under the clear guidance of internationally renowned Chef Saito, we have designed in-house kitchens at PVR director’s cut and our premium Gold Class properties in Delhi (NCR). We are gradually looking towards getting the same quality and standards for our Gold Class across pan India.”
Chef Saito is bringing the best of his talents to PVR and will also for the first time introduce a first time-to-India invention, the Japadadog; these are hotdogs with Japanese twist like the chicken sausage with Teriyaki sauce, Japanese mayo and seaweed.
At Gold Class, moviegoers can order up all this food in bento boxes made fresh in live kitchens at each cinema. The emphasis will be on delicious, light and affordable Japanese menus.