Meanwhile, Sony has also announced a new sale to the historic, independent cinema, The Picture House Uckfield, one of the UK’s oldest cinemas, which celebrated its 100th birthday in 2016. The Picture House Uckfield is upgrading to three new 4K capable systems from Sony’s SRX-R510 series to replace an ageing DLP system. The upgrade is taking place as a growing group of new releases will be available in 4K, and was influenced by increased consumer demand for greater contrast and visual fidelity.
“I’ve seen a growing number of 4K releases in recent months, and the increased appetite among consumers for native, lifelike 4K content has mirrored this. Being able to provide high-contrast, 4K is a real differentiator. Theatre-goers are becoming more discerning and well-educated now when it comes to fundamental questions of brightness and resolution on the screen, and with our new systems, we’re unlocking the true power of visual fidelity and quality in the cinematic experience.” said Kevin Markwick, owner of The Picture House Uckfield.