MUMBAI, June 8, 2018
INOX Leisure Ltd, India’s leading multiplex chain has partnered with GDC Technology Ltd for getting India’s first ever innovative SX-4000 immersive sound media server with a built-in DTS:X decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution). The GDC Immersive Sound Solution is installed in INOX screens to deliver a differentiated sound experience to its audiences.
DTS:X technology is created to take audiences into a new dimension of sound immersion. The technology transports sound objects to and through specific locations: in front of, behind, above, and next to where the audience is sitting – exactly where the creator intended. The flexibility of DTS:X gives the opportunity to offer audiences a compelling immersive experience by recreating the way sound behaves in the real world.
Since its debut in July 2015, DTS:X has enjoyed worldwide adoption by major Hollywood motion picture studios, cinema owners and mixing stages. In 2018, more than 40 theatrical titles will be released with a DTS:X soundtrack. As of May 2018, over 60 world-class mixing stages in 17 countries are now using DTS:X production tools to create the rich, realistic sound experience. In India, INOX Leisure Ltd is the first multiplex chain to get this technology closer to cinema lovers.
On this tie up, Alok Tandon, CEO INOX Leisure Ltd says, “INOX has always endeavored in giving the best in cinema experience to its audiences. Sound is a critical element in a multiplex and we wanted to bring in a distinct experience and through DTS:X technology, we aim to achieve the same. We are proud to be the first multiplex chain to bring in this technology to the cinema lovers of this country.”
“When it comes to providing solutions for exhibition, GDC has always strived to offer the best-in-class products. With the rapid adoption of the GDC Immersive Sound Solution by leading exhibitors worldwide, it’s evident we delivered the right product at the right value proposition. Along with the expansion of screens by current customers, it’s exciting to see a leading multiplex chain like INOX installing our solution featuring DTS:X,” said Dr. Man-Nang Chong, Founder, Chairman and CEO of GDC Technology Limited
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