IMAX Corporation and Lochmann Filmtheaterbetriebe, a leading German Independent cinema operator, announced an agreement for a new IMAX theatre to be located in a new addition in the Traumpalast Leonberg multiplex in Leonberg, Germany. The new theatre, which is expected to open in 2020, will feature IMAX’s groundbreaking laser experience and an estimated 38-meter screen – marking the largest IMAX screen in the world.
“Global demand for The IMAX Experience is stronger than ever as shown by our recent performance and growth in Germany,” said Richard L. Gelfond, CEO, IMAX. “Now, through our new partnership with the Lochmann Filmtheaterbetriebe, the largest IMAX theatre in world will reside in Germany and serve as a premium entertainment destination in the country. We look forward to continuing to provide audiences across Germany a truly differentiated blockbuster experience.” “If you want your guests to come back to your theatre, you have to offer them an unforgettable experience,” said Heinz Lochmann, Head of the Lochmann Filmtheaterbetriebe. “Cinemas are where dreams come to life and where audiences come to relax and be totally immersed in the movies they love. There is nothing like IMAX when it comes to delivering the world’s most immersive cinematic experience. “Marius Lochmann, CEO of the Traumpalast Leonberg, added: “We are so proud that we can bring the outstanding IMAX experience to Leonberg. It’s the next step on our way to more innovation and more quality in our cinemas.”
The recent agreement continues IMAX’s recent momentum in Germany, where the Company now has 10 theatres open or contracted to open in Germany. IMAX with Laser provides audiences with strikingly crystal-clear and vivid images to suspend disbelief when experiencing today’s biggest blockbusters. The next-generation 4K laser projection system features a new optical engine and suite of proprietary IMAX technologies that delivers increased resolution, sharper and brighter images, deeper contrast as well as the widest range of colours available to filmmakers to present more distinct, exotic colours than ever before. The new system will also feature IMAX’s 12-channel sound technology that incorporates new side and overheard channels to deliver greater dynamic range and precision for ultimate audio immersion and sound you can feel.