IMAX and Cineworld Group Plc Sign Five-Theatre Agreement

IMAX Corporation announced an expansion of its partnership with Cineworld Group PLC (the “Group”) for an additional five IMAX theatres. Under the terms of the agreement, the theatres will be installed in new multiplexes in the UK and across other European markets. The parties also announced, under a previous agreement, that an IMAX theatre will be added at Cineworld’s new, flagship complex located in Plymouth, England – a new area for IMAX. The five-theatre deal brings the Group’s total IMAX commitment to 40 theatres, reinforcing the exhibitor’s position as the largest IMAX exhibitor in Europe.

“Cineworld Group is a long-time partner with a true commitment to the IMAX brand. Since 2012, the Group has nearly tripled its IMAX footprint and we’re delighted that they continue to expand with us,” said Andrew Cripps, President of International and EVP, IMAX Corporation. “With an IMAX presence that spans eight countries, both in developed markets such as the UK and emerging markets such as Romania under the Group’s Cinema City brand, Cineworld’s IMAX success is a testament to the fact that cinemagoers across diverse economic and geographic boundaries are willing to pay a premium for the best-quality experience.”

“Our strategy is simple – to deliver a great experience for all cinemagoers, every time. IMAX is a key enabler of this strategy, offering the most immersive cinema experience that cannot be replicated at home,” said Mooky Greidinger, CEO of Cineworld Group PLC. “We are proud to deepen our IMAX partnership with the agreement. With a tremendous film slate ahead, we look forward bringing The IMAX Experience to more guests across our circuit.”

Leave a Reply

Your email address will not be published. Required fields are marked *

WP-Backgrounds Lite by InoPlugs Web Design and Juwelier Schönmann 1010 Wien