Harman Delivers High-Impact Audio at MBO

Goldenduck International recently outfitted the newly-opened MBO The Starling Mall with end-to-end cinema surround audio systems by HARMAN Professional Solutions. Founded in 2005, MBO Cinemas operates 27 complexes across Malaysia, making it the third-largest chain of movie theatres in the nation. The new state-of-the-art facility at The Starling Mall in the Kuala Lumpur suburb of Petaling Jaya offers a wide range of unique movie-going experiences, with revolutionary theatre formats such as MBO Big Screen, MBO Premier, MBO MX4D and MBO Kecil. In order to ensure pristine surround sound reproduction, MBO Cinemas hired cinema sound integrator Goldenduck International to outfit MBO The Starling’s ten theatre rooms with premium cinema audio systems. Goldenduck selected a complete cinema audio solution by HARMAN, comprised of JBL ScreenArray Series cinema speakers and Crown amplifiers. “We are extremely honoured to be involved with MBO’s flagship project at Starling Mall,” Sittiporn Srisanguansakul, Owner, Goldenduck. “MBO asked us to design audio systems for each theatre that would provide guests with consistent and impactful cinematic audio at every seat. We used JBL Screen Array speakers to achieve that goal, resulting in an immersive audio experience for all guests at Starling MBO.”

The HARMAN system installed in the large-format MBO Big Screen theatre includes 27 JBL 4732 ScreenArray three-way cinema speakers, which provide impactful dynamic range, zero distortion and optimal coverage throughout the auditorium. The four-way speakers are supplemented by 27 JBL 4732M/HF mid- and high-frequency speakers, while 27 JBL 4739 low-frequency cinema speakers deliver powerful low end response. All of the HARMAN systems are enhanced for critical film sound reproduction in medium to large cinemas environments, and are fitted with Second Generation Optimized Aperture Waveguide technology for an extremely uniform frequency response. “At MBO Cinemas we want to offer our patrons with a comfortable, exciting and memorable experience. MBO the Starling offers the latest in cinematic experiences such as BIG SCREEN, the first MX4D hall in Malaysia, the first kid’s hall KECIL in Malaysia and PREMIER hall. We are happy to be associated with JBL and Thank Golden Duck for their customer service.” Said, Enghee Lim, CEO of MBO Cinemas. For moviegoers seeking a more intimate viewing experience, the MBO Premier theatre with outfitted with five JBL 5742 four-way speakers, five 5742M/HF speakers and five 5749 low-frequency speakers to provide exceptional output and directivity control, with seamless transitions between coverage zones. JBL 5742 speakers feature a true four-way design that offers maximum power handling and consistent acoustic output with extremely low distortion. The remaining eight theatres are outfitted with a combination of 118 JBL 9300 two-way cinema surround speakers, 38 JBL 9310 surround speakers and 36 JBL 4645C 18-inch subwoofers. Crown DSI 2000 and DSI 4000 amplifiers provide clean and reliable power to all speaker systems in the complex.

“We’re thrilled to provide an immersive cinematic audio experience for movie-goers at MBO The Starling,” said Ramesh Jayaraman, VP & GM, HARMAN Professional Solutions, APAC. “JBL and Crown are legendary in the cinema world for delivering superior sound quality and coverage. We thank Goldenduck for their strong leadership, excellent customer service and relationship-driven approach in the cinema industry.”

Leave a Reply

Your email address will not be published. Required fields are marked *

WP-Backgrounds Lite by InoPlugs Web Design and Juwelier Schönmann 1010 Wien