Eclair, a leader in content services for the motion picture and television industries in Europe (Ymagis Group – FR0011471291, MAGIS, PEAPME eligible), announced an agreement with German cinema exhibitor Timebandits GmbH & Co. Kinobetriebs KG to fully-equip its flagship Berlin cinema, the Hackesche Höfe Kino, with EclairColor HDR technology, thus becoming the first all-EclairColor cinema complex in the world. “We are delighted to see Hackesche Höfe Kino, considered one of the best arthouse cinemas in Germany, embrace our HDR technology,” explains Michael Krauth, General Manager of Eclair Deutschland “EclairColor represents a fantastic opportunity for the film industry to raise the quality of the cinema experience at a reasonable cost. The advantages are clearly visible to all – professionals and general audiences alike. EclairColor is also a commitment to the creative teams that their film seen by cinemagoers will be as they originally intended. The strict specifications of the EclairColor process ensure excellent control is retained over the image on screen, thus guaranteeing that the artistic choices of the movie director or DP are properly reflected.” For Gerhard Gross, Managing Director of the Hackesche Höfe Kino, “We promise our guests the best experience and that’s exactly what we will deliver with EclairColor by helping bring back the magic of the movies. EclairColor enhances the big screen experience with more brightness, crisper images, greater depth of field, and more density, and it applies from US blockbusters to independent movies.” “Germany is a leading market in Europe for the implementation of our EclairColor HDR technology with 51 screens, 10 of which are located in Berlin alone, including the Cineplex Titania Filmpalast and the Neue Eiszeit Kino,” explains Georg Miros, Eclair Sales & Business Development Manager. “Before the end of October, the five-screen Hackesche Höfe Kino complex will be equipped with EclairColor technology powered with Sony Digital Cinema 4K SRX-R515P projection systems. Berliners will be able to enjoy considerably higher image quality from every one of the complex’s 685 seats.” EclairColor technology was praised by moviegoers in an audience survey conducted in France last month. The study performed by an independent body, L’Observatoire de la Satisfaction, revealed 97.3% of moviegoers who attended the screening of a film in EclairColor intend to repeat the experience and over two thirds will be recommending it to their family and friends. Spectators spontaneously mentioned the beauty of the images, stating they are of superior quality, more colourful and brighter in comparison with a standard image.
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