Golden Screen Cinemas (GSC) Brings Enriching Cinema Experience at IOI Mall, Malaysia

Malaysia’s leading cinema exhibitor, Golden Screen Cinemas (GSC), recently unveiled its revamped GSC IOI Mall cinema in Puchong, which now features a brand-new kid’s hall called PlayPlus, an open lobby, as well as an on-site Starbucks kiosk. PlayPlus, which is GSC’s first kid’s hall, is a family-friendly auditorium that features a variety of colourful, comfortable, and specially-customised seating including spacious Cuddle Couches that can seat a family of four and plush individual Beanbags. There is also an indoor slide and play area in the hall, which younger audiences can enjoy safely, as the theatre is well-illuminated during movie sessions for visibility. Additionally, PlayPlus also comes with an accompanying lounge that packs an assortment of visual aids, tools, and games that enable children to learn while they play.” At GSC, we are constantly seeking to create and deliver enriching cinematic experiences that customers of all ages can enjoy at our theatres. This is why we are thrilled to introduce PlayPlus, our latest edutainment offering that is designed to meet the needs of parents and children, as it injects an element of fun and learning in a typical visit to the movies. We hope that with PlayPlus, families will have even more enjoyable and memorable movie moments together,” said Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

Besides the addition of PlayPlus in GSC IOI Mall, the new cinema refurbishment also introduces a revamped lobby area. Situated at the Old Wing of GSC IOI Mall, this relaxing and inviting open lobby is a public area that provides customers a space to sit back and take a breather before their movie starts, as well as socialise with their friends and family. Complementing the open lobby is a Starbucks kiosk, which has been opened in collaboration with Starbucks Malaysia. The Starbucks kiosk extends the food and drink offerings, so customers can now enjoy their favourite handcrafted hot or cold Starbucks beverage at the movies. “We are pleased to be partnering with Starbucks to bring the first Starbucks kiosk to GSC IOI Mall at Puchong. The collaboration between both brands enhances the cinematic experience for our customers, so they can watch a film at our cinemas while enjoying their favourite beverage. It is a privilege to work with another consumer-loved brand, and we are looking forward to various ways that Starbucks can add on to our customers’ moviegoing experience,” added Koh.” This partnership with Golden Screen Cinemas is a significant strategic milestone for the growth of Starbucks in Malaysia,” said Sydney Quays, Group CEO of Berjaya Food and Managing Director of Starbucks Malaysia & Brunei. “Bringing together our coffee expertise into the country’s largest cinema exhibitor helps us amplify the Starbucks brand across the country, while delivering convenience and accessibility for our customers. We are also hopeful that moviegoers in Malaysia will be delighted by the refreshing new options and experiences that we aim to provide.”

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