DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation announced the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”). DTS creates immersive sound technology that, combined with GDC’s Immersive Sound Solution, delivers a captivating entertainment experience to guests of B&B, the sixth largest theatre chain in North America. The deal extension includes four ScreenX theatres and 10 GRAND SCREEN premium large format (PLF) rooms, making for 29 total DTS:X auditoriums with B&B.
The agreement follows a successful beta theatre at B&B’s Liberty, Missouri location, which combined DTS:X sound with ScreenX, the world’s first multi-projection immersive cinematic platform that provides moviegoers a 270-degree viewing experience by expanding the scene onto the side walls. The DTS:X ScreenX theatre is consistently one of the highest-grossing ScreenX locations in the U.S.”B&B Theatres is dedicated to enhancing the moviegoing experience.” said Brock Bagby, Executive Vice President of B&B. “We believe that DTS:X immersive sound in our GRAND SCREEN auditoriums is a winning combination and our GRAND SCREEN ScreenX with DTS:X room offers an extraordinary experience that our guests can’t get anywhere else!”
The first ScreenX theatre with DTS:X to be launched as part of this pact is scheduled to open late Spring 2019 in B&B’s Overland Park, Kansas location. The new ScreenX Theatre with DTS:X will feature certified custom low-profile surround speakers that fit under the ScreenX side screens for a seamless visual experience. The low-profile speakers, deployed in a full DTS:X immersive system, provide premium sound quality for an extraordinary experience. “DTS:X offers B&B Theatres the flexibility to offer a premium sound experience not only for their Grand Screen and ScreenX, but also their move-down auditoriums, said Annie Wang, Executive Vice President of GDC Technology USA. “This agreement covers both new construction and remodels, continuing our partnership with DTS to make B&B the best place to enjoy movies. We congratulate B&B Theatres for its vision to provide their guests with an entirely immersive sound experience like no other, setting them apart from competitors.”