IMAX China Holding Inc and Dadi Cinema Group, China’s second-largest exhibitor, announced a sales agreement for five IMAX theatres to be added to new multiplexes in First-, Second- and Third-Tier cities in the People’s Republic of China.
In January, Dadi Cinema Group acquired the mainland cinemas of Chinese exhibitor Orange Sky Golden Harvest Cinemas, an IMAX partner with a total of five IMAX theatres in China. Inclusive of the acquisition, today’s agreement brings Dadi Cinema’s IMAX footprint to 10 theatres, with the five Orange Sky Golden Harvest IMAX sites currently in operation.
“I’m delighted to welcome Dadi Cinema Group as our newest exhibitor in China. As the second-largest exhibitor in the country, this is an important and strategic partnership,” said Richard L. Gelfond, IMAX CEO. “Today’s agreement demonstrates that our differentiated cinema experience and powerful brand continues to be a competitive advantage for the nation’s exhibition giants.”
“Dadi Cinema has been committed to providing a high-quality experience for Chinese audiences ever since its establishment, and it has been upgrading, making breakthroughs and innovations over the years,” said Yu Xin, CEO of Dadi Cinemas Group. “We are honored to partner with IMAX, the world’s leading entertainment technology company, and through our partnership, we look forward to offering more Chinese moviegoers the premium cinematic experience.”