Barco, the worldwide market share leader in digital cinema, in collaboration with Bardan Cinema, a full service distributor and digital cinema integrator serving Latin America, is empowering Cinex (Suramericana De Espectaculos) to elevate the quality of cinema entertainment in Venezuela with its new ultra-bright DLP Cinema® projectors.
Venezuela’s cinema industry has experienced positive changes, with national and foreign cinema box office continuously growing, providing an opportunity for Cinex to proceed with a comprehensive digital cinema conversion for all of its complexes. A positive relationship between Bardan and Barco over the years has facilitated Cinex’ decision-making process, fostering excellent cooperation and understanding of the exhibitor’s needs among all parties. Fully confident in the timing of this deployment, Cinex will ultimately install 70 Barco digital cinema projectors, choosing from a wide array of options to ensure the perfect match for every screen.
“We at Cinex are engaged in a medium- to long-term investment plan focused on incorporating the latest technology and innovation into our business operations. Our goal is to provide a new cinema experience to our customers by offering the best and widest array of products and services, thus clearly differentiating Cinex as being on the cutting-edge in the Venezuelan market. Partners like Bardan and Barco are key players in helping us to reach our goals,” said Santiago Otero, President of Cinex.
Barco provides 24/7/365 onsite technical support through local service teams, with parts conveniently available from eight locations in Latin America. In addition, Barco’s installation and advanced service certification training is available in Sao Paulo, Brazil; Mexico City, Mexico; and Sacramento, California.
Like Barco, Bardan maintains a keen dedication to the full continuum of customer support, from site planning to projector selection, sales and installation, to comprehensive technical assistance.
“Not only does Barco offer the most robust and high-performing projectors on the market for the lowest, long-term operating cost, but their fervent commitment to Bardan to adapt to the individual needs of exhibitors in regions like Venezuela makes them an invaluable partner in serving discerning clients such as Cinex,” said Daniel Benitez, CTO of Bardan Cinema. “As they have continued to establish themselves as a leader in digital cinema, Cinex has shown a deep dedication to providing the Venezuelan people with a superlative moviegoing experience. Bardan is proud to take this journey with them.”
Committed to movie exhibitors in Latin America
“We have steadily grown our commitment to serving the unique needs of our cinema customers in Latin America, and Cinex is a perfect example of what’s possible if an exhibitor is focused on offering a high-quality moviegoing experience,” comments Ney Corsino, Senior Vice President of Barco, International Sales. “We are delighted to partner with Bardan to deliver solutions that will take Cinex to the next level in cinema entertainment.”
Cinex is one of the pioneers in the Venezuelan cinema industry with a history of over 50 years in the market. In 1996, an aggressive work began to transform the experience of going to the movies in their country. They introduced the latest technology, new concepts, new products and high quality services at competitive prices to ensure demand and high volume viewers. Today, Cinex forms one of the largest and most modern circuits of theaters in the country with more than 140 screens, continually growing and consolidating their leadership position in the country.