Cineplexx and Dolby Laboratories, Inc announced they will open a Dolby Cinema at six locations in Austria. Dolby Cinema offers a premium cinema experience for moviegoers and combines spectacular Dolby Vision laser projection and Dolby Atmos sound technologies with inspired design, making every visit to the cinema a completely captivating event.
Cineplexx will open two Dolby Cinema sites later this year, with the first to be located in Linz. Further Dolby Cinemas are planned at major Cineplexx locations across Austria and will open in 2016 and 2017.
“We are very pleased about this collaboration with Dolby,” said Christian Langhammer, CEO Cineplexx Austria. “Cineplexx will be the first cinema chain in the German speaking region to offer Dolby Cinema. With this ground-breaking cinema innovation we will boost the moviegoing experience to the next level: Dolby Cinema laser projection together with Dolby Atmos sound – the best cinema experience of all time.”
“Dolby Cinema delivers an unforgettable cinema experience with spectacular images and breathtaking sound,” said Doug Darrow, Senior Vice President, Cinema Business Group,Dolby Laboratories. “Dolby Cinema at Cineplexx will make every visit to the cinema a unique and captivating event, transporting moviegoers in Austria into the story and giving them the ultimate cinema experience.”
Dolby Cinema features the Dolby Vision projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced colour technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie’s world.
Dolby Cinema also includes the award-winning Dolby sound technology, Dolby Atmos, which moves audio around the theatre, even overhead, with amazing richness and depth. Combining Dolby technology with the design and comfort of the Dolby Cinema at Cineplexx, audiences will feel closer to the on-screen action than ever before.