D-BOX and Cineplex Entertainment announced an agreement that will see the installation of D-BOX motion systems into 23 additional auditoriums across Canada. D-BOX motion systems are a premium movie-going experience and one of the hottest technologies in cinema today. The seats, which can be reserved in advance, immerse guests into the movie by moving in synchronisation with the action occurring on the big screen.
Cineplex currently has a network of 163 theatres in every province across Canada, 44 of which have auditoriums equipped with two rows of D-BOX Motion Seats. Over the coming year, additional seats will be installed into 23 auditoriums in communities across Canada, increasing by more than 50 per cent its current install base to 67 auditoriums.
“We are pleased to expand our relationship with Cineplex, Canada’s leading theatre exhibitor and one of North America’s top operators,” stated Claude Mc Master, President and CEO of D-BOX Technologies Inc. “Today’s announcement is further evidence of the popularity of D-BOX’s experience and the appeal of its business model for exhibitors. With a strong Canadian coast to coast presence and a fast growing footprint worldwide, D-BOX can expect increasing brand awareness and accelerated growth in all of its business segments. More so, with a unique positioning at the convergence of virtual reality and entertainment, D-BOX is also one of the key players that will redefine the entertainment and simulation worlds of tomorrow.”
“Canadians love D-BOX seats and we’re excited to give them the opportunity to love them even more by expanding our network across the country,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. “Last year premium movie experiences including DBOX accounted for nearly 40 per cent of our box office revenue, so it is clear that Canadians seek premium entertainment options when going to the movies.”