Christie, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to announce that Muvix, Chile’s leading cinema chain, has just acquired eight Christie cinema projectors for
La Fábrica, its new multiplex in Santiago de Chile, which will also be the first in the country with a Dolby Atmos theatre. Muvix and its sister chain Cine Star belong to GrupoSyem, the country’s only exhibition company owned by Chilean capital. While Cine Star focuses primarily on small cities with populations of between 40,000 and 70,000 people and multiplexes with a maximum of four screens, Muvix, on the other hand, has the ambition of locating itself in all the country’s major commercial centres.
This latest move is covered by an agreement signed by GrupoSyem and Christie in 2007 to equip 40 cinema theatres throughout the country with Christie’s cinema projectors. “We have put the Christie projectors we already have to the test in what are almost limit conditions and they have come up with flying colours, giving us the excellence in performance and matchless visual quality we were looking for,” enthused Sebastián Martínez, CEO and Founder of Muvix. “They are really reliable and, furthermore, what for me is equally important, the personal relationship with the Christie team is excellent, and that means that Muvix and Cine Star will continue to place their trust in Christie as its visual partner.”
The new multiplex, which will open to the public in June this year and is located in the La Fábrica Patio Outlet shopping centre. It will have eight screens seating a total of 1,596 spectators. It will have one PLF theatre (which it is calling AERA) with a 19-meter screen powered by a Christie CP4230 projector, which furthermore will be the country’s first screen with Dolby Atmos sound. The multiplex’s other seven screens will be equipped with Christie CP2215 and Christie CP2220 projectors.
“The Christie 4K projector in our PLF theatre will give us peerless definition and will allow us to offer audiences an unparalleled experience,” claimed Sebastián Martínez. “At the end of the day, the experience of our moviegoing public is what ensures our bottom line. That’s why we have worked so hard alongside a team of expert professionals to offer the market in Chile the best quality and technology available in the world.”
Diego López, Christie general manager for NOLA and the Andes Region, said: “We are really pleased that Muvix continues to place its trust in Christie for the rollout of its new multiplexes. It has always been at the forefront of technological innovations and improvements, which means that it calls for a standard of quality on a par with what Christie offers. So we are absolutely delighted that it feels totally safe in our hands.”