Barco, which has been leading the conversion of digital cinema to laser illumination since 2014, announced another landmark win with Reel Cinemas, the dynamic cinema brand under Emaar Entertainment. Earlier in 2016, Reel Cinemas installed an extensive fleet of Barco flagship laser projectors in The Dubai Mall Cineplex, making it the largest all-flagship laser theatre in the world. Following the success of this innovative investment, Reel Cinemas is now adding 19 flagship laser projectors to its portfolio, which Barco Gold Partner CineTech ME JLT will install this year. In addition, Reel Cinemas has invested in Barco Escape, Barco’s three-screen panoramic movie theatre.

As one of the leading cinema companies in the UAE, Reel Cinemas does its utmost to provide moviegoers with an incomparable cinema experience. That’s why, for its projection equipment, we choose nothing but the best. “As part of our continued commitment to provide unparalleled cinematic experiences for our guests, we invest in the most advanced projection technology: Barco flagship laser,” said Adon Quinn, Senior Director at Reel Cinemas. “We quickly understood we had made the right choice and are cementing our position as a top provider for cinematic experiences with the additional Barco installations.”