CJ 4DPLEX announced that the company has signed a letter of intent with Regal Entertainment Group to bring its 4DX immersive cinema experience to 17 additional screens in the US by the end of 2018. This will include the installation of 4DX in Orlando, FL., and Seattle, WA, within the next few months.
The partnership between Regal Entertainment Group and CJ 4DPLEX continues to grow following the recent openings of 4DX screens in New York City at Union Square Stadium 14 and E-Walk Stadium 13 & RPX in 2016. Beginning with the first ever US 4DX theatre at the LA LIVE Stadium 14, which launched in Los Angeles in June 2014, this will bring the total number of 4DX-enabled Regal screens to 20.
“At Regal, we continue to look for innovative ways to provide an exceptional moviegoing experience for our guests,” said Rob Del Moro, Chief Technical & Theatre Operations Officer at Regal Entertainment Group. “With the continued success of our New York and Los Angeles locations, we are excited to partner with CJ 4DPLEX to expand this immersive experience to additional Regal Cinemas throughout the country.”
CJ 4DPLEX’s 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive event that transcends the traditional cinema experience through special effects including motion-activated seats, wind, fog, rain, lighting, vibrations and scents. The result is that 4DX, going beyond 3D, adds visual, aural, olfactory and tactile dimensions to the film-viewing experience, and lends itself perfectly to high-energy movies.
“We are extremely excited to expand this immersive cinematic experience to other sites in the United States. From the success we’ve seen at the box office in Los Angeles and New York and from the overwhelmingly positive response we’ve received from audiences, we have no doubt that these 4DX theatres will soon become the hottest entertainment spots in the country,” said Brandon Choi, COO, CJ 4DPlex Americas.
There are now more than 34,000 4DX seats operating in 268 theatres in 41 countries – opening on approximately one new screen every two weeks as theatres recognize the power of the format.