PVR’s Subsidiary SPI, Launches ‘Aura’ in Bengaluru

PVR’s subsidiary SPI cinemas announce the launch of new cinema at Park Square Mall, Whitefield, Bengaluru. The 4 screen cinema is well-equipped to deliver the most exciting and cinematic experience to movie-goers in the city. Set on two levels, Aura occupies the third and fourth floors, with four avant-garde screens and a seating capacity of 696 in total. Carefully designed to be the perfect balance of comfort and style, Aura also houses a Gold Class with an exclusive lounge on the upper lobby. Think plush furniture set in perfect lighting with a touch of art deco, topped off with SPI’s signature popcorn. The F&B line up by Michelin Star Chef Mickael Besse will include the delicious and refreshing cold coffee, flaky, melt in your mouth puff and sinfully decadent doughnuts along with a host of other options. On the technological front, the screens at Aura are replete with Clarus XC silver screens from Harkness and digital projectors from Christie with 4K resolution and 3D technology. India’s second SLS ribbon technology installation finds its home here. This combined with Dolby Atmos means that moviegoers can watch their favourite films with enhanced and amplified sound, delivering the most premium auditory experience. Scattered around the rose gold accented lobby are 20 automated self-service kiosks that offer the much-needed respite from long queues. A few of these kiosks have also been strategically placed next to the concession counters to make it convenient for customers to collect their orders. Customers can book tickets or order food without having to log in. All that is required is an active mobile number. The unique feature of the kiosks is the built-in card machine that enables smoother and seamless transactions. Apart from credit/debit cards customers can choose to pay using the in-house ‘Fuel Wallet’, PayTM or UPI. For customers who prefer using their mobile phones, ticket bookings can be made via www.spicinemas.in or the SPI Cinemas app. Food orders can also be placed on the go by using the exclusive feature called Pick & Go which lets customers pre-order food from anywhere. Services like free wifi, portable chargers, pillow & duvet, spectacle cleaning and WhatsApp for instant feedback are offered and tended to by a team of hospitable staff. ‘All of our brands have unique identities and we are happy to launch Aura in Bengaluru. This will mark our second cinema here and we look forward to welcoming you,’ said Swaroop Reddy, President, SPI Cinemas.

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