Barco, the worldwide market share leader in digital cinema projection, is fully outfitting long-time customer Cinesystem’s Morumbi Town cinema with both Flagship Laser and Laser Phosphor projectors, further elevating the exhibitor’s premium showings while simultaneously spreading cost efficiencies across the entire theatre.
Cinesystem Cinemas partnered with Barco nearly four years ago to convert its cinemas to digital projection. Now, recognizing the opportunity to further enhance the quality of its movie showings with laser projection, the exhibitor has decided to equip its entire theatre with Barco laser projectors.
In terms of the number of cinema auditoriums in Brazil, Cinesystem Cinemas is one of the largest movie theater companies, and has always aimed to bring innovative technology to the most diverse places in the country. Today with 142 movie theatres throughout Brazil, the company is preparing its biggest project: inaugurate the most modern movie theatre in Latin America, in São Paulo.
Bringing the cutting-edge of cinema innovation to Brazil
“We are very excited about this partnership. With Barco Innovation Center’s technologies, which includes laser projection and the Lobby Experience, we can bring to São Paulo, one of the greatest Latin American cities in terms of economic importance, a modern and innovative option of entertainment,” comments Marcos Barros, Founding Partner of Cinesystem. “Expanding operations in a capital as important as São Paulo is a challenge, no doubt, but it is also a natural step when you have a solid expansion process.”
Ivan Cannau, Vice President for Barco Latin America, comments: “Through our innovative technologies, Cinesystem’s audience will be able to enjoy enhanced images, while driving down both capital expenditures and operational costs to help Cinesystem accomplish improved overall business excellence on movie showings, which is unique in Latin America so far.”