Evergrande is a wholly-owned subsidiary of Evergrande Real Estate Group specialised in cinema investment, operation, and management. Relying on the Group’s commercial and residential developments and urban complex projects, the company is constructing first-class, fully digital cinema complexes across 22 provinces, autonomous regions and direct- controlled municipalities in China. Five theaters have already gone into service. Evergrande Cinema Line plans to build another 30 theatres with more than 210 screens in 2014, toward a total of more than 150 theatres and 1,100 screens by the end of 2016.
Evergrande Cinema Line, regarded as a dynamic driving force in the Chinese cinema market, is committed to becoming China’s leading cinema line by providing a popular film- viewing platform for the public based on an operational strategy of high quality, human-oriented service, and a modest ticket price. To create a premium moviegoing experience for its audiences, Evergrande will deploy Barco’s projectors in all its theatres.
A solution for every screen
Each of the 77 planned cinema complexes contains one large-screen, two medium-screen, and four small- screen theatres. Thanks to its wide range of digital cinema projectors, Barco has a high-quality projection solution to fit every screen. For the large screens, Evergrande is opting for Barco’s ultra-bright DP2K-32B DLP cinema projectors. The small screens, on the other hand, will be equipped with compact and budget-friendly DP2K-20 projectors. Through these choices, Evergrande guarantees impeccable image quality across all its different screens and theatres.