CGV and Dolby to Significantly Expand Dolby Cinema Presence in China

CGV Cinema Line, the largest multiplex cinema chain in Korea and Dolby Laboratories, Inc announced plans to open 30 Dolby Cinema locations in China by the end of 2021.

CGV, a global cinema player looking to expand its footprint in China, is partnering with Dolby to extend amazing movie-going experiences to their customers. Dolby Cinema is a premium cinema offering that combines spectacular image and sound technologies with an inspired design to deliver a completely captivating experience.

“Our collaboration with CGV marks a significant milestone in expanding the Dolby Cinema presence in China with more than 140 sites now installed or committed,” said Frank Bryant, Senior Vice President, Dolby Cinema Business, Cinema Business Group, Dolby Laboratories. “We cannot wait to work with CGV, a like-minded partner, to bring the spectacular experience only Dolby Cinema can offer to more consumers in more cities across China with 30 new sites.”

“The total premium cinema experience delivered by Dolby Cinema is exactly what we are seeking to fulfill our customers’ increasing needs for best-in-class experiences,” said Kyungsoon Jang, President, CGV China. “In cooperation with Dolby Laboratories, we can provide our patrons with more diverse viewing experiences. We believe our patrons will come back again and again to get themselves fully immersed in the story.”

In just over one year, more than 60 movies have been released or confirmed to be released in Dolby Vision and Dolby Atmos for Dolby Cinema locations in China, including 16 Chinese local language titles.

Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie’s world. The Dolby Vision laser projection system was co-developed with Christie, which supplies, installs, and services all the projector systems, which can only be experienced at Dolby Cinema locations.

Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.

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