17 November 2025, Munich – Sharp Display Solutions Europe, the audio visual technology business division of Sharp Europe, marks a new chapter in its long-standing dedication to the cinema industry with the full integration of Sharp/NEC.
This new positioning is an emboldened commitment to the future of cinema technology across Europe as Sharp builds on NEC’s legacy and expertise to deliver innovative solutions for the industry.
Sharp/NEC has established itself as a leader in the cinema market, having delivered its solutions to about one in three screens across Europe and becoming a trusted partner to exhibitors of all sizes, including many within the ‘Giants of Exhibition in Europe’ – the list of the largest cinemas by screen count, compiled by UNIC and Boxoffice Pro.
“Cinema is not just a business segment, it’s a cornerstone of our visual technology legacy and future,” said Christof Böhm, President and Managing Director, Sharp Display Solutions Europe GmbH. “Sharp remains deeply committed to the cinema industry, investing in innovation, partnerships, and long-term growth. We see cinema as a vital part of our global strategy,” Böhm added.
From early 2026, Sharp will rebrand the current NEC cinema projector line-up to Sharp, aligning with the new ‘One Sharp’ Digital Experience proposition and updated brand identity. This refreshed approach unifies Sharp’s expertise, commitment to innovation, and focus on supporting clients’ success in a dynamic environment. The rebrand will see the introduction of new product and model names in the portfolio by mid-2026.
“NEC introduced pioneering technologies to the cinema market, including the first DCI-certified RGB laser, laser phosphor, and RB laser projectors,” said Jens Kayser, Head of Cinema Solutions Sales EMEA. “We are excited to launch new 2K and 4K laser projectors suitable for any kind and size of screen under the Sharp brand next year. We are also looking forward to introducing a technology that addresses the demand for better black levels and higher contrast,” added Kayser.
The transition to Sharp brings strength in continuity. The same trusted teams from Japan to Europe remain in place, delivering the same quality, reliability, and expertise partners expect. Sharp will continue to support the legacy of NEC cinema products with industry-leading technical services and a robust supply of spare parts, ensuring unwavering support for existing customers.
As Sharp moves forward under its unified brand, it invites partners, customers, and industry peers to join the business in shaping the future of cinema technology, together.
