Toby joins TSC from Vue International’s headquarters in London where he was previously Executive Director of Strategy & Business Improvement. In his previous role Toby worked with the senior management teams across the Vue territories, which included working extensively with the TSC team, in developing plans for the future growth of the business. In addition Toby oversaw Vue pricing activity along with the delivery of strategic projects within the business. Toby will now lead the delivery of a number of significant investments and developments to build on TSC’s customer experience including trialling Vue’s industry leading Recliner seat, upgrading the Retail offer with new products and service offers and rolling out the Vista operating system across the circuit. Toby will look for opportunities to grow the existing TSC circuit including by way of in-market acquisitions. Toby will also continue the work already underway with other leading industry figures in Italy to help develop strategies to grow Italian cinema admissions across the whole year for the benefit of everyone in the industry.
Prior to joining Vue International in 2009, Toby previously worked at management consultancies AT Kearney and McKinsey & Company.
Steve Knibbs, Chief Operating Officer at Vue International commented: “I am absolutely delighted to be announcing Toby’s appointment as our new Managing Director in Italy. It is always very satisfying to be promoting talent from within the business and Toby is a great example of our commitment to this strategy. Toby understands our business philosophy extremely well as he has played an integral role in developing our strategy in his previous role. We have a great team at TSC and I look forward to seeing the business grow under Toby’s forward looking leadership.”
Toby Bradon commented: “I am really excited and look forward to working with the highly experienced and talented people throughout The Space Cinema. I relish the opportunity to further develop this great business ensuring The Space Cinema is the first choice for cinema entertainment in Italy.”